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How to drive disruptive change

Start-up ecosystem requires understanding of customer behaviour, passion and survival mentality.

Companies like Airbnb became successful because they hit on an unmet customer need and created a supportive environment in which their particular product can thrive.

HOTEL room by hotel room, and grocery order by grocery order, startups like Airbnb, Flocations, and RedMart are taking on giants in established industries, rethinking everything from hospitality to food distribution. What made these companies successful, even in spaces that are dominated by big