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How to save the world

Firms that embrace purpose and empower internal cultures will inevitably also begin to mitigate the problems that people face.

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PURPOSEFUL GOALS: Alibaba is a juggernaut built off the back of a counterintuitive philosophy that prioritises value creation over profit.

THE world today seems to be more chaotic and feels more dangerous than it has ever been. The end of the Cold War was supposed to eradicate global fears of nuclear devastation. It heralded a period of relative calm and prosperity wrapped up in a promise of new and surging technologies coupled to