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Influencer outreach - the Good, the Bad and the Ugly

THE DIGITAL DIVIDE: Local celebrity blogger, Xiaxue (Wendy Cheng, left), with her son, Dashiel, holding a meet-and-greet session with her fans last year.

THE recent salvos fired between social media marketing firm Gushcloud and local blogger Xiaxue created a hullabaloo for a bit. The online vigilante group SMRT Ltd (Feedback) also got into the act, starting an expose against Xiaxue and sparking an uproar with netizens.

The episode briefly