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Mastering effective collaboration

It underpins the entire innovation process from ideation to the successful commercialisation of a novel product or service.

DIVERSITY PAYS: The power of multi-disciplinary teamwork in creating innovative prototypes based on systematic research and user feedback has been documented.

COLLABORATION is an important asset that differentiates highly innovative organisations from laggards. Essential are collaborative teams, ie units of two or more people with complementary skills, committed to a common purpose and performance goals. A classical case is Walt Disney's team of