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Mobile-first doesn't mean mobile only

POST-MOBILE: A key feature of this era is cross-screen, where consumers move between smartphone, tablet and PC throughout the day.

IT'S hard not to get excited about mobile, especially in Asia. After all, it is common knowledge that Asia is on the forefront of the global shift to mobile. We are the world's first "mobile-first" region, home to millions of people who have leapfrogged desktop to come online for the first time