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The business of creative industries

Sound strategy, company culture and a conducive ecosystem are necessary for a winning combination.

POSITIVE VIBES: One of the world's creative cities, New York is a bastion of creativity and cultural and artistic production.

Creative industries worldwide are an important driver of economic growth and cultural influence. In addition to creating numerous jobs for the economy, creative industries can also shape public perception of countries, regions and cities (and hence place brand).

Singapore, too,

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