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The e-commerce party... is everyone on the guest list?

It's not just millennials or Gen Z customers who stand to benefit. Brand marketers, banks and IT companies are also celebrating.

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As payment systems and delivery mechanisms start to gain simplicity and maturity, buying anything online is a no-brainer now.

E-COMMERCE is now a staple avenue for shoppers in most countries and for many categories. The size of the global e-commerce industry is expected to top US$2 trillion this year, according to eMarketer.com. The pace of growth is a scorching 24 per cent year-on-year. Asia is at the forefront of

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