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The (new) art of war: Fighting disruption

Faced with an Uber, industry incumbents have certain strengths and strategies they can employ to respond to a digital enemy.

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GO HEAD ON: Timing is critical when disrupting a core business, and the likelihood of internal resistance is significant. However, there are occasions when it has been used successfully, such as Apple (with the iPhone 5c cannibalising the iPhone 5s).

DIGITAL disruption is a hot topic these days. The news is full of stories about how companies and industries are being disrupted by digitally-savvy startups and new entrants. There is even a new word for this - uberise - which means to disrupt a traditional industry in the way that taxis have

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