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Turning data into decisions

The key is to be strategic and think about managing data as a process.

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Being data-driven and master of your insights don't come for free. Companies that want to get in control need to invest properly and treat this investment as a profit centre for the entire business, not an overhead.

WE'VE arrived at the digital age where the difference between man and machine is often debated. While it's true that our brains can pull information together automatically, we are unable to process ever-increasing volumes of data fast enough. It's ridiculous that "gut instinct" is still the way

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