Ascott partners SMU to launch first living lab
Serviced residence firm's newest brand, lyf - designed for and managed by millennials - will be field-tested
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Singapore
CAPITALAND'S wholly owned serviced residence business unit, The Ascott Limited, has launched its first living lab to field test its newest brand, lyf, that is designed for and managed by millennials, in partnership with the Singapore Management University (SMU).
Ascott will simulate a lyf product at SMU, named lyf@SMU, to test out various co-living concepts, enabling its students to be the first in the world to experience and shape upcoming lyf properties.
The living lab will be open 24/7 for all SMU students from Feb 27, 2017, the group said on Thursday in …
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