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Hotels compete with Airbnb by banking on local experiences

Marriott leads the charge with PlacePass - an app that promotes land-based activities

New York

"TOURIST" has become a dirty word in the hospitality business. The preferred word? Local.

Travellers can now sign up through hotels and tour operators for experiences arranged by locals. The latest to join the trend are Marriott International, which recently took a stake

sentifi.com

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