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London property consultancy with unique service offer launches Singapore office

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This was a decision made in response to market sentiments where consumers have expressed negative experiences with estate agents. This feature shows the firm's commitment to service over sale, CEO Dorian Beresford said.

LONDON-BASED property consultancy Strawberry Star on Wednesday launched its Singapore office, joining a number of foreign developers who have also opened sales offices here to step up their marketing efforts.

At a media briefing, Strawberry Star introduced its unique service offer which it says is new in Singapore's property market: it will allow property sellers to choose how much of the commission fee they pay, depending on their satisfaction with the agent's level of service.

This was a decision made in response to market sentiments where consumers have expressed negative experiences with estate agents. This feature shows the firm's commitment to service over sale, CEO Dorian Beresford said.

This contracted promise extends from pre-sale interaction to post-sale management of all owner/investor/occupier needs, whether this be performance-based or service-led.

Mr Beresford added: "Consumers both in the UK and overseas continue to be dramatically underserved by their agents. The level of unsatisfied customers is astonishing and representative of the frankly abysmal service delivered by many in the industry.

"We feel it is our obligation to redress the balance and put the power back into the hands of the public by literally putting our money where our mouth is. No tie-in periods, no false promises and if the client is not delighted by our service they get to choose how much of our fee to pay."

Strawberry Star has facilitated over S$1 billion of investment into the London property market and is developing an Asian arm. It plans to open offices in India, China and the Middle East over the next five years.