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Family pumps fresh blood into home-grown eyewear brand O+

Entrepreneur David Hwang roped in his wife and sons, with an eye to going global.

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(From left) Shamus Hwang, David Hwang and Brenice Ong. The decision to focus on its proprietary O+ brand has been well received by both locals and Caucasians. David Hwang has pumped in S$350,000 into O+, but expects to break even in two years at the latest.

THINK of eyewear, and it's usually foreign names that come to mind, such as Gucci, Oakley or Owndays - depending on your budget. But Emsley (see amendment note), a local eyewear designer and manufacturer with over 20 years of history, is intent on changing this with

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