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How Singapore SMEs can avoid the pitfalls of social media

Bigger isn't always better - more "likes", more followers - as these numbers do not always translate into ROI. The key is to turn customers into devoted fans.

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Social media such as Facebook and Instagram are important communication tools for SMEs, which can make the most of these platforms by researching, planning and investing in more authentic and quality content.

BT_20171205_SMEINSTA_A_3206364.jpg
Social media such as Facebook and Instagram are important communication tools for SMEs, which can make the most of these platforms by researching, planning and investing in more authentic and quality content.

PEOPLE'S attention will always follow the quality of content. As business leaders are bombarded with information on how to increase customer engagement and impact via social media, it can be tempting to post content fast, frequently and without rhyme or reason.

A solid social media

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