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Marketing key to SMEs going regional

Tuesday, May 24, 2016 - 05:50
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Charles and Keith's Charles Wong took his clients' feedback seriously, and revised the designs of his shoes and their pricing based on this feedback.
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Malaysians need to see products on billboards for them to be credible, acccording to Brandconsultantasia.com.

THERE are many opportunities for SMEs to expand into the Asia-Pacific region and across the world. According to official data, small and medium-sized enterprises (SMEs) contribute heavily to the GDPs of our neighbouring economies. They comprise more than 95-99 per cent of all business