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COMMENTARY

Nailing down your corporate values a valuable - if tough - exercise

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Although the stated values may not reflect the real culture on the ground, they represent a 'wish list' of what the company wants its culture to be.

CORPORATE values are commonplace. They are stated on corporate literature and easily found on company websites, and give visitors a sense of what is important to the organisation. Stating values is also a way to shape internal stakeholders' understanding of the company and an attempt to