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Navigating the franchise roadmap to take Singapore brands overseas

Different models of franchising work for different countries, while the stability of the markets is important too.

BT_20141230_SMEINTLFRANCHISDI3G_1432451.jpg
Edy Ongkowijaya, owner of Dapur Penyet, in front of his restaurant at City Plaza in Geylang (above), and with his business partners. Dapur Penyet has three branches in Orchard Cineleisure, Causeway Point and Giant Tampines.

BT_20141230_SMEINTLFRANCHISDI3G_1432451.jpg
Edy Ongkowijaya, owner of Dapur Penyet, in front of his restaurant at City Plaza in Geylang, and with his business partners (above). Dapur Penyet has three branches in Orchard Cineleisure, Causeway Point and Giant Tampines.

TAKE a quick look around any Singapore shopping mall and you will see how pervasive international franchises are in Singapore. From the fast food chains and education providers through to sign-making and printing, franchises are one of the most common types of small businesses in Singapore.

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