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Alibaba's push into   social media, entertainment starting to pay off

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Alibaba recently rolled out the Taobao news feed that's grown to more than 1,300 media outlets that provide content to its 80 million-plus monthly active users.

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ALIBABA Group Holding Ltd has tried to shake the perception that it's just the eBay Inc or Amazon.com Inc of China, by pushing into social media and entertainment and actively investing in startups such as Snapchat Inc.

Chairman Jack Ma's sprawling pursuits are starting to

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