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Apple still trails rivals in artificial intelligence race

Tech giant is late in opening up its talking iPhone assistant to third-party developers

The company was slow to recruit talent relative to peers such as Google and Amazon, and its strict privacy stance limits data collection, which is critical for making assistants smarter.


APPLE unveiled a series of improvements to its Siri digital assistant on Thursday, but the tech giant still trails rivals such as Google and Amazon in the red-hot field of artificial intelligence, specialists say.

Apple's biggest move was to open up the talking iPhone