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Apple's next big thing is augmented reality

iPhone maker forms a team as it embarks on ambitious bid to bring the technology to people like smartphones

San Francisco

TIM Cook has talked up a lot of technologies since becoming Apple Inc's chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Mr Cook quite like augmented reality (AR), which overlays images, video and games

sentifi.com

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