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Book firm's software-generated stories carve a niche in children's publishing

(From left) Tal Oron, Asi Sharabi, Pedro Serapicos and David Cadji, the cofounders of children's book company Lost My Name, pose with their first book.

New York

ONE of the best presents that Asi Sharabi ever got was a bad book.

It was a customised book for his three-year old daughter, Thalia, and apart from the initial thrill of seeing her name in the story, there was not much to distinguish it from a mediocre mass-produced