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China game makers see S-E Asia as a springboard

Looking to expand from the saturated home market, they want to test out games and monetisation models before taking them West, reports VICTORIA HO

Mr De Wit: The Chinese market is too big for developers globally to ignore. But finding the right games publisher is critical to a game's visibility and success.

AN increasingly saturated games scene in China has prompted a wave of Chinese game developers to seek new audiences, said the organiser of China's largest mobile game conference. "Although the Chinese market is extremely big, it's also saturated. About 100 games are published each day," said