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Data is the new, critical asset fuelling tech M&As

Data analytics is no longer just an experimental tool for companies, says digital marketing firm chief
Friday, June 24, 2016 - 05:50

Adknowledge's Mr Legg says that good chief marketing officers need to be data driven, action oriented, diligent, own a "world-class" database of customers and yet never be satisfied.


MUCH has been said about Big Data and how it can help businesses. Microsoft's US$26.2 billion buyout of business social network LinkedIn is only the latest validation of how data can boost business growth, and is the motivation behind many tech M&As (mergers and acquisitions

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