You are here

Gamification a growing trend: DBS, SingTel

GAMIFICATION, or the use of gaming elements in a non-gaming environment to increase engagement with target consumers, is an emerging trend that will be at the forefront of every business, said DBS Bank's Christopher Ng and SingTel's Cheong Hai Thoo. Mr Ng, DBS' vice-president of group strategic

Market voices on:


Receive $80 Grab vouchers valid for use on all Grab services except GrabHitch and GrabShuttle when you subscribe to BT All-Digital at only $0.99*/month.

Find out more at

Powered by GET.comGetCom