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GoDaddy set for trading after raising US$440m

Company rebrands itself as "leading technology provider to small businesses"; sheds its risqué advertising tactics

The company raised US$440 million, after pricing its initial public offering at US$20 a share, on Tuesday, above its expected range of US$17 to US$19 a share, according to a person close to the transaction.

San Francisco

NEARLY four years ago, GoDaddy was an Internet registration company with a history of risqué advertising.

Now, as it prepares for new life on the public stock markets, the company is eager to let everyone know that it does a lot more than register website addresses -