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Google buys time for bold bets with new Alphabet structure

Investors cheer the revamp that will allow founders to pursue more quixotic ideas
Thursday, August 13, 2015 - 05:50

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Under Google's new structure, search, advertising, YouTube, Android and maps will remain part of the firm under its new CEO. Google X, Sidewalk, Nest and Calico, among others, will be run separately.

London

BY separating moonshots from moneymakers, Google founders Larry Page and Sergey Brin are now free to pursue more quixotic business ideas such as glucose-monitoring contact lenses, Internet-connected, high-altitude balloons and even immortality.

Investors cheered the

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