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Google data-mine digs into credit-card privacy

Tech giant is using card transaction records to prove that its online ads are prompting people to make purchases
Thursday, May 25, 2017 - 05:50

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To power its multibillion-dollar advertising juggernaut, Google already analyses users' Web browsing, search history and geographic locations, using data from popular Google-owned apps such as YouTube, Gmail, Google Maps and the Google Play store.

Washington

GOOGLE has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases - even when they happen offline in brick-and-mortar stores, the company said on Tuesday.

The advance allows Google to determine how many

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