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[SAN FRANCISCO] Google Inc's YouTube said daily users and mobile adoption are growing as it seeks to attract more marketers and faces rising competition.
YouTube daily visitors are up by more than 40 per cent year- on-year, said Susan Wojcicki, chief executive officer of the unit, speaking at its "Brandcast" event for advertisers. The company also said that time spent on mobile jumped more than 80 per cent.
Google is investing in YouTube's features to draw marketers and keep pace with rivals such as Hulu LLC, Facebook Inc. and Yahoo! Inc. that are trying to woo consumers and marketers with new services.
Brandcast, held in New York, drew about 2,000 attendees. Screens that reached more than 10-feet tall displayed videos throughout the night. The presentation featured dancers, singer Nate Ruess performing "Nothing Without You" and John Green, author of "The Fault in our Stars." The event was closed out with a performance from pop singer Bruno Mars.