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Instagram also works for brands with intangible products, says top exec

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Seemingly serious businesses may be overlooking the benefits of social media for their brand, according to a top executive at Instagram, the photo sharing app snapped up by Facebook in 2012 for US$1 billion.

Singapore

SEEMINGLY serious businesses may be overlooking the benefits of social media for their brand, according to a top executive at Instagram, the photo sharing app snapped up by Facebook in 2012 for US$1 billion.

Jim Squires, director of marketing operations, told The Business

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