You are here

Instagram more popular advertising choice than Twitter: survey

Facebook-owned Instagram benefits from using its parent's advertising technology

BT_20160611_KVIG11_2329578.jpg
PICTURE THIS: Some 63 per cent of advertisers said they were most likely to use Instagram for their social media campaigns, compared with 56 per cent who would use Twitter.

San Francisco

ADVERTISING agencies are for the first time turning to Instagram more frequently than Twitter for social media ad campaigns, a survey released Thursday showed, a further indication of weakness in an ad sales operation that has been one of the few bright spots for Twitter.