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Line takes local approach to outflank Facebook in Asia

Chat app from Japan is signing up new users by adopting a different strategy in each market

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Mr Idezawa is betting that the Tokyo-based company will also be able to snap up users in the Middle East, tapping a pool of more than one billion people in regions where there isn't a dominant messaging service.

Singapore

LINE Corp has an instant message for Facebook Inc: Asia is ours.

Country by country, the chat app from Japan is signing up new users by adopting a different strategy in each place. In its home market, cute bunny and bear stickers drew in everyone from schoolgirls to suit-