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New Apple TV takes shot at cable market

Development of TV apps will allow consumers to bypass cable TV subscription

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TV ON DEMAND "We believe the future of television is apps," Apple chief executive Tim Cook said, at the introduction of the new Apple TV on Wednesday in San Francisco.

San Francisco

THE New Apple TV unveiled this week has the potential to do for television what iPhone did to mobile phones, while claiming a starring role in home entertainment.

Updated Apple TV hardware set for release in late October wasn't expected to revolutionize the television