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Nvidia wants to leap from video games to self-driving cars

Firm is pushing to crack the emerging market for driver assistance systems
Saturday, May 16, 2015 - 05:50
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ON THE MOVE: A video screen depicting the view of a self-driving vehicle is shown on a graphic display at Nvidia in Santa Clara, California. This year, the company expects automotive revenue of US$183 million.

Detroit

IT took Silicon Valley chipmaker Nvidia Corp the better part of a decade to gain acceptance as a global automotive supplier, a lesson for other technology firms hoping to make a similar transition from consumer electronics to car components.

Nvidia had a thriving business