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Pokemon Go eludes cloning attempts by big studios

Executives at top video game firms say a challenge to the popular game would not be worth it; gamers should not expect the quick release of a rival app anytime soon
Wednesday, August 10, 2016 - 05:50
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A man displaying the augmented reality mobile game Pokemon Go by Nintendo in front of a busy crossing in Shibuya district in Tokyo. Analysts calculate the game is on track to earn between US$200 million and US$500 million in revenue in one year.

San Francisco

TOP video game companies, caught off-guard by the runaway success of Pokemon Go, are wrestling with how to play catch-up to the augmented reality app that has become a worldwide phenomenon.

Nearly a dozen executives at companies from Sony Corp to Angry Birds-creator