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Snapchat plans global view of new year joy

App boasts 25.3m unique visitors in the US and is growing much faster than Facebook, Twitter and Instagram
Thursday, January 1, 2015 - 05:50
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EXPLODING IN POPULARITY: The Story feature of Snapchat has enabled it to evolve into a one-to-many broadcast media platform, with consumers creating vast amounts of content on a daily basis.

New York

THIS New Year sees the unveiling of a new 24-hour countdown.

Snapchat - the app with ephemeral messages that is popular with people younger than 25 but relatively obscure to the over-45 set - is planning to document the final moments of 2014 and the ushering-in of 2015

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