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Snapchat's new test: grow the way Facebook does, without the baggage and loss of trust

Snapchat has more users in the US who are 12 to 24 years old than either Facebook or Instagram, according to eMarketer. It has also been able to buck tech trends and introduced some innovative ideas.

New York

IN today's social media industry, you essentially have two options: die young, or live long enough to turn into Facebook.

Snap, the parent company of Snapchat, appears to be headed down the latter path.

After a disappointing earnings report last week, which sent the

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