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Social networks work on stealth advertising

Twitter, YouTube, Instagram use ads camouflaged to look like posts from listed contacts

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In the case of Instagram, the four-year-old site which boasts 300 million users worldwide who share filtered photos and videos, the advertising push has now extended to France.

Paris

THE quandary for those who run social networks is how to monetise activity on them without antagonising and thus losing users through distracting ads.

The answer, for Twitter, YouTube and Instagram, is to slip in some stealthy ads camouflaged to look like posts from listed

sentifi.com

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