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Sony designs digital 'fragrance Walkman'

The Aromastic, Sony's new smell dispenser, joins the Aerosense, a self-flying drone, among other innovations

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Sony Corp CEO Kazuo Hirai has steered the company out of five years of brutal restructuring that gutted its workforce and product lineup. Instead of focusing on raw, technical innovation, the devices coming out of the laboratory hark back to an era when Sony was able to take existing technology and combine it with slick marketing to create must-have gadgets.

Tokyo

SONY Corp, which is emerging from five years of brutal restructuring that gutted its workforce and product lineup, wants to show off a few new things.

There's the Aromastic, a digital smell dispenser, AeroSense self-flying drones and a collection of tech-infused accessories

sentifi.com

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