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Twitter adds more features to platform for advertisers

Its upgraded Twitter Publisher Network gives advertisers a link from Twitter to their own mobile apps, so they can connect with their audiences through the apps they use

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Twitter Inc is opening a large potential advertiser base by making it possible to pay to promote content in 167 more countries and territories.

Singapore

TO monetise its platform more efficiently, social media site Twitter on Thursday announced an upgrade to its Twitter Publisher Network (TPN), which helps advertisers use the platform to connect with their audiences.

TPN was set up last year to help advertisers to connect