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Twitter offers video creators a share of ad revenue

Twitter did not reveal how the ad money was divided, but US media reports said that creators could get a 70 per cent cut along the same lines as media partners.

San Francisco

TWITTER on Tuesday began offering video creators a cut of ad revenue in a move that could help it better compete with YouTube and Facebook for content sought by viewers.

A Twitter Amplify Publisher Program that was launched with select media and publishers such as