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Twitter suffers as advertisers shy away from its new platform

Social network firm puts poor growth down to lack of commitment to direct response ads

TRACKING TWEETS: While many advertisers are intrigued by Twitter's real-time appeal, Twitter acknowledged that it needed to do more to prove to companies that it delivered results.

San Francisco

AS A company, Twitter is an adolescent - gangly, starry-eyed, growing like a weed and unpredictable. No wonder advertisers and investors are having trouble figuring it out.

The social networking company shocked Wall Street on Tuesday by reporting slower-than-expected