Tokyo
JOHANNES Scholl is betting that virtual reality (VR) can keep people excited about working out. His startup, Munich-based Icaros GmbH, has developed a VR exercise machine that delivers a core workout by making it seem like users are flying and deep-ocean diving. About 200 gyms and entertainment centres from London to Tokyo have installed the machines which cost about US$10,000 after including shipping and other costs. A cheaper home version for about US$2,000 is under development and could be unveiled around the start of next year.
"There's no comparable thing you can do at a gym," said Mr Scholl, who co-founded Icaros in 2015 with fellow industrial designer Michael Schmidt.
The fitness industry...