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Xiaomi goes back to basics to woo customers

Firm is undergoing major transformation after missed targets prompt soul-searching

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Mr Wang says for the firm to become a globally influential smartphone and internet company, it has to be both online and offline, let people try its products and get feedback from them.

Beijing

XIAOMI Corp pioneered an online flash-sales model that lifted it to dizzying heights and made it Asia's most valuable startup, but it's since fallen on hard times. Now it's counting on old-fashioned retail to make a comeback, and that's proving a much stiffer challenge. 

sentifi.com

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