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Xiaomi takes first big step outside Asia with Brazil smartphone

Xiaomi is betting that a tempting price tag will capture the attention of Brazilians who have become increasingly cost-sensitive.

Sao Paulo

CHINESE smartphone maker Xiaomi has started making devices in Brazil for sale locally, promising to dramatically undercut rivals on price in the first big step beyond Asia for the world's most valuable technology startup.

Xiaomi's global vice-president, Hugo Barra, said