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Creating systems of content

Miles Young, global chairman of O&M, talks about the transformation power of digitalisation and the challenges that brands face in a multi-polar world.

'I don't think Dentsu has got it in its grasp to buy WPP (the British parent of O&M) but I think in the future an Indian group or a Chinese group might well do so.' Mr Young

MILES Young, the worldwide chairman of Ogilvy & Mather (O&M), the New York-based advertising, marketing and public relations giant, is nearing the end of a long and distinguished career in an industry where one needs to constantly find new ways to communicate ideas and vision. He will be