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Recapturing Ericsson's mojo

CEO Börje Ekholm is looking to reinvent the company to ensure it remains a frontrunner in telecom technology.

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"In order to succeed going forward we need to secure our technology lead by investing in R&D. We have to do that in order to help our customers be successful because ultimately our success is tied to our customers' success." - Börje Ekholm.

CRAFTING a turnaround in a 140-year-old company which practically set the standards for the telecommunications equipment market is no easy task. This is something that Börje Ekholm, president and CEO of Ericsson Group, readily acknowledges. Mr Ekholm came out of semi-retirement in January to

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