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Developers crank up marketing machine

Seminars at showflats, multiple agencies among tools used as launch sales dry up

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Some developers engage multiple marketing agencies for one project, offer higher commission to agencies for specific projects and discounts to buyers for a limited period - PHOTO: SPH

[SINGAPORE] In yet another sign of tepid private residential sales, the proportion of projects that managed to move more than half of their units in the month of their launch has declined significantly last year. This has prompted developers and their marketing agencies to deploy more marketing