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Lego builds a solid business, even in the age of multimedia

World's No 2 toymaker sets up regional headquarters in Singapore, remains confident of Lego's lasting appeal

LEGO ME Jorgen Vig Knudstorp, president and CEO of Lego, hands out tiny Lego figurines in his likeness as his business cards.

Singapore JORGEN Vig Knudstorp, president and CEO of Lego, doesn't give out business cards when he goes to a meeting. Instead, the 44-year-old reaches into his pocket and fishes out a tiny plastic Lego figurine bearing his likeness - dark-rimmed spectacles and all - with his full name, telephone

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