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Leveraging on an iconic event

In inking the F1 deal, SIA joins its keenest competitors that spend tens of millions on global sponsorships
Wednesday, April 16, 2014 - 06:00

SINGAPORE Airlines is not just an icon in the world of commercial aviation. It is also a company which is well known for its extremely thorough due-diligence process. For example, its approach to selecting the planes for its fleet is more than just the stuff of urban legend in the industry. A

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