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Apple car reports fuel Geneva debate about car of the future

Carmakers are unnerved by software companies' ability to innovate and create new revenue streams

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Sales, market shares, profits are secondary; the important thing is to focus on building great products, says Mr Cook (above). Mr Zetsche says it's not clear what role tech firms will play in building the car of the future.

BT_20150303_CPAUTO3XQ5D_1539739.jpg
Sales, market shares, profits are secondary; the important thing is to focus on building great products, says Mr Cook. Mr Zetsche says it's not clear what role tech firms will play in building the car of the future.

Geneva

THE main talking point at this week's Geneva car show is likely to be a vehicle that may never be built: the Apple car.

The world's carmakers will gather in the Swiss city to tout their latest minivans, city cars and sport utility vehicles against an uncertain market

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